Two people sitting on a brown leather couch having a discussion, one holding a microphone and the other with a notepad.

I am an
undefinable.

And I have intentionally lived beyond conventional labels for longer than I can remember.

It all started with the question,
“So, What Do You Do?”

And it’s why I used to dread introductions.
Not because I didn’t have an answer, but because I had too many.

Should I say I’m a founder? A coach? An athlete? A writer?
A retreat facilitator? A designer of alternative futures?

In truth, I’ve never fit cleanly in one box. And the more I tried, the more disconnected I felt from who I really was.

So I stopped trying to simplify my story and I started designing a life that could hold the full complexity of it.

I am all of these labels,
But none define me.

  • GB Kit

    Endurance Athlete.

    Represented GB at the 2024
    AG European Triathlon Championships.

  • A man standing in front of a large screen displaying a thank you message, social media links, and the words 'LIVE YOUTH WITHOUT LIMITS' at a conference or event.

    Startup Founder.

    Built bootstrapped social enterprises with real impact.

  • A smiling man holding a manuscript titled 'undefinable life design' standing on a beach with the ocean and cloudy sky in the background.

    Writer.

    Turned 100+ newsletter essays into the undefinable life design® book I’m proud of.

  • A large group of people gathers outdoors for a group photo on a sunny day, standing and sitting on a grassy area with a gray wooden building in the background. Some are smiling and posing playfully.

    Community Builder.

    Created a non-profit community providing intimate spaces for 40+ undefinables.

  • A man standing in front of a large screen displaying a presentation slide, in a room with cabinets and markers, smiling at the camera.

    Facilitator.

    Guiding workshops, retreats and group or 1:1 coaching journeys.

Burnout. A big move. 20-hour training weeks. Letting go of titles (and ego). Launching a community. Writing the words I couldn’t not write.

Everything changed when I stopped performing the life I thought I “should” want, and started listening to the one that I actually fit.

From performing success.
To designing a life for alignment.

My journey,
To undefinable life design.

  • I performed High School Musical’s biggest hit on my own in front of my whole school. I got bullied for it. But I discovered the price and power of being different. It taught me early that standing out always comes with a cost. But it also planted a seed: I could create something others remembered.

  • Bulk bought from Home Bargains. Sold in meal deals. Made a few hundred quid. Got shut down by the school. It was my first real taste of entrepreneurship and getting paid for being creative.

  • Filmed LEGO Star Wars videos. Won regional archery medals. Got into Duke of Edinburgh and finished Bronze, Silver and Gold. This was the year I learned to follow my fascinations, not just the path laid out for me.

  • I chose A-levels based on interests: biology, economics, and history. Teachers said: pick medicine, law, or academia. I said No thanks. That decision set the tone for how I’d move through the world.

  • Built a clothing company through Young Enterprise. Tie-dyed T-shirts. Made a logo. Sold to friends and a few fans. It wasn’t the next Patagonia, but it taught me how to ship an idea.

  • Went to Loughborough for International Business. Tried every society. Spent a summer in China studying entrepreneurship. I chose university for the experience, not the credentials.

  • Joined Enactus, Nightline and the GB running community. Learned I didn’t belong anywhere fully and that was okay. The overlaps were where I found my magic.

  • Said no to a corporate placement. Said yes to prototyping my first startup. Built hardware. Paid my way with part-time gigs. I didn’t wait for permission. I just started.

  • Pandemic hit. Closed Postey. Founded House Hack from my bedroom to help Gen Z find meaningful work. It was reactive. Messy. And one of the best decisions I’ve ever made.

  • Built a team. Created a community. Turned House Hack profitable. Digital nomaded across the UK with nothing but my laptop and a purpose. It felt like freedom until it didn’t.

  • Ended the company when it lost alignment. Started a newsletter. Consulted. Coached. Accidentally built a portfolio career. I wasn’t lost. I was redefining direction.

  • Moved to the countryside. Trained 20 hours a week for an IRONMAN. Competed at the World Championships. Wore my first GB vest. Then I realised: I wasn’t chasing medals. I was avoiding myself. That wake-up changed everything.

  • I built what I couldn’t find: a non-profit community for people who intentionally live beyond labels. Values-led. Intimate spaces. Growing with intention.

  • I pulled together 3+ years of client work, writing, and research to form the undefinable life design model®. The framework that now shapes my book, coaching, and workshops.

  • This is the first year I’ve truly designed life on my terms. I blend purpose with profit. I know where to spend my time. I’ve never been clearer or more excited about what’s ahead.

Multiple ropes, with a golden-colored rope tied in a knot in the center, symbolizing interconnected interests or streams. Below, five sections of text describe aspects of pursuing multiple interests and streams, emphasizing curiosity, interdisciplinary pursuit, defining labels, creating artistically, and blending purpose for profit.

The undefinable life design model.

Out of all my detours came a direction.

A model for the undefinables.

My five-stage framework for those who live beyond labels and want to design a life that reflects their uniqueness.

↓

Same model, but with teams.
My framework. Their people. Real alignment.

Logo of The London Interdisciplinary School featuring a geometric shape with the letters 'LIS' and the school name to the right.
Logo for the Duke of Edinburgh Award featuring a crown, intertwined initials, and the letters 'D E' with text underneath reading 'The Duke of Edinburgh Award'.
Elite Business logo in black and white
LinkedIn logo with the word 'LinkedIn' in blue and white text.
Patriotic flag with a purple background and religious symbols on the left side, including a cross, a dove, a star, and a fish.
The emblem of Shrewsbury School featuring a gold crown, a shield with blue and red quadrants containing three gold fleur-de-lis and three gold lions, a banner with the Latin inscription 'Intus Si Recte Ne,' and the words 'Shrewsbury School' beneath.

My story’s still evolving.
Want to get involved?

I’m still learning. Still testing.
Still refining what it means to live undefinable.
If that sounds like your kind of journey, come with me.

↓